The Accidental Brand

I just added Accidental Branding, How Ordinary People Build Extraordinary Brands by David Vinjamuri to my recommended reading list. Since I am an ordinary person that helps organizations and other people build extraordinary brands, I thought I should read this book. I am glad I did. David provides the reader with a glimpse into the life of a half-dozen or so people's lives and how they developed extraordinary brands. Those featured include John Peterman (J. Peterman), Craig Newmark (craigslist), Gary Erickson (Clif Bar) and others.

I recommend you give it a shot!