Google & Yahoo! Brand Marriage?

It appears that Google and Yahoo! are exploring ways to form an advertising partnership that could reduce the chances that Microsoft Corp. will continue its pursuit of purchasing Yahoo! Google co-founder Sergey Brin said that he believes Google and Yahoo! share many of the same values. Of course, any partnership between the two would face antitrust challenges, but it is refreshing to hear someone talk about alignment of core values.

A while back I wrote of the possible marriage between United Airlines and US Airways. When situations like these occur, the image and reputation of one or both organizations can suffer, as well as the bottom line. Look at how Yahoo! stock has risen or dipped depending upon what their future looks like on any given day. I think the proposed deal between Google and Yahoo! has the potential of enhancing both of these brands. What do you think?