I learned a few days ago that brand icon Guinness is laying off more than half of its brewery workers. Apparently some 250 people will be let go over the next five years. Demand has slumped in the past few years, requiring Guinness to take these measures.
I have not written, nor presented on this international brand in the past. But, I have been a fan for a long time. I do not drink it, but I do admire how the brand has acqired such a strong legion of fans, or brand champions, around the world. Now, comes the news that the most loyal brand champions might lose their jobs.
How will this decision by Guinness affect you?
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