I want to commend the 19- member mountaineering team who lit the Olympic torch last week at the summit of the 29,035-foot-high Mount Everest. As the torch was lit, team captain Nyima Cering yelled, "One World, One Dream," the slogan for the 2008 Beijing Olympics. I am not always big on slogans, but that one I love.
As we know, the past few months have witnessed many challenging situations that have diminished the image and reputation of the Beijing Olympics. No matter what side of the aisle you are on concerning China, Tibet and other issues, most would agree, that the feat accomplished by the mountaineering team is remarkable, and aligns with the spirit of the Olympics.
What do you think about the upcoming Olympic Games in Beijing?
I have been waiting for a post about the branding of the Beijing games. I thought you might write about the companies who are supporting and what their ads might do (if anything) to their brand image. I do agree that the Everest team deserve our support. I am always amazed seeing people reach that summit.
Posted by: Josef Katz | May 16, 2008 at 10:09 AM
Josef,
It is good to hear from you. On May 26 I will recognizing someone from a company in China that is working on the Beijing Olympics, who will be the Brand Champion of the Day. So, you should check it out!
Posted by: Rex Whisman | May 16, 2008 at 11:08 AM